When you have a product range to showcase a catalogue is a great way to show your customers exactly what product solutions you have for them. Catalogues can range from several pages to hundreds depending on your range and how you’d like to present it. Last year Two Sides Australia (TSA) along with research group, Toluna conducted an extensive survey of Australians consumer preferences when it comes to paper and print.
Some key findings included;
63% of surveyed Australians prefer to read product catalogues in print, 67% also expressed that they found online advertisements annoying. Printed catalogues provide your clients with a tangible product that can be perused on their terms.